Wednesday, October 31, 2007

NDTV Launches NDTV Arabia

Courtesy the Gulf Daily

NDTV launches channel

MANAMA: New Delhi Television Limited (NDTV) yesterday announced the official launch of NDTV Arabia. One of Asia's largest private television producer of news, current affairs, business and entertainment, NDTV boasts of a channel bouquet that includes NDTV India, NDTV 24x7, NDTV Profit and Astro Awani.

The 24-hour free-to-air infotainment-based channel, NDTV Arabia is available on Nilesat and is estimated to reach between 70 million and 100m homes in the region.

With this initiative NDTV Arabia has emerged as region's first local and predominantly English Infotainment Channel aimed at the Asian expatriates.

"An estimated 31 per cent of the Gulf's total population and 56pc of the workforce consists of a heterogeneous population of expatriates, predominantly those from the sub-continent," NDTV chairman Dr Prannoy Roy said.

"Further, driven by the unprecedented economic growth and diversification, this expatriate population is rapidly expanding and with it the need for quality localised infotainment catering to them.

"NDTV Arabia has been conceived with the aim of filling this gap. Given the pent-up demand for such an offering, our expertise and our robust business model, we are confident of the absolute success of this channel and hope to break even very early," he added.

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