Tuesday, October 19, 2010

Tourism Ads Redefined



This new ad from Kerala Tourism took me by surprise. It's not the same kind of tourism ads that we are treated to in India (loud, in-your-face, though highly effective). This ad is simpler yet far more complex.

Unlike traditional tourism ads, this one leaves you in silence. It's not in-your-face, but it catches your attention. The part where the twins looks at each other on the boats is the best of all. A great ad that sets a standard for all tourism ads in the future!

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