This new ad from Kerala Tourism took me by surprise. It's not the same kind of tourism ads that we are treated to in India (loud, in-your-face, though highly effective). This ad is simpler yet far more complex.
Unlike traditional tourism ads, this one leaves you in silence. It's not in-your-face, but it catches your attention. The part where the twins looks at each other on the boats is the best of all. A great ad that sets a standard for all tourism ads in the future!