Friday, January 17, 2014

Crony Capitalism, Congress-Style

The AICC session yesterday declared that Rahul Gandhi would lead the party in the 2014 Lok Sabha elections, but did not name him as the candidate for PM. In the name of Congress tradition, the party has once again insulated their crown prince, this time from a direct fight with the BJP's Narendra Modi, who would have devoured him.

The session also made it very clear that the Congress would, for another generation, maintain it's crony capitalism: privatize victory, socialize defeat. If the party wins, which seems highly unlikely, Rahul Gandhi will be made the PM and the entire victory will be attributed to him. If it loses, which seems highly likely, then the blame will fall on each and every leader except the Nehru-Gandhi dynasty. This formula has clearly not been working for the Congress, as is clear from the fact that for the last 25 years, no one from that dynasty has been PM.

However, unlike what the media speculates, Indians do not vote for people: they vote for the ideas that people represent. It might seem a paradox, but it is actual a very simple marketing tool. Nobody will vote for Rahul Gandhi or Narendra Modi, except the people in their own constituencies, possibly not even them. The vote will be for what they represent. That is the importance of the PM candidate for India: a single point, a single individual that people can relate to. 

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