Friday, January 1, 2016

The economic boycott

Last year, amidst the manufactured debate on rising intolerance in the country, the right wing, totally cut off by the mainstream media and the Deep Congress and ignored on the social media by the BJP, found a novel approach to airing their grievances - an economic boycott of the Left and their views. It is novel in that it is so obvious, for the Left feeds on the state, and the state is its people. Therefore, if people start voting with their money, they could finally have a voice. This is perhaps the greatest example yet of Ayn Rand's theory that the marketplace is fundamentally democratic.

The two biggest examples of this would be the boycott of Dilwale and the downgrade of Barkha Dutt's new book on Amazon. The former is questionable, since it was a pathetic movie that didn't deserve to make any money in the first place. Also, Shah Rukh Khan was really a victim of a media hit job on him, rather than anything he actually meant to say. Nonetheless, as Priyanka Chopra rightly said, people need to be careful now in an environment where the media and the Deep Congress is waiting to pounce on them to feed their fake narrative. But enough of that.

The question is - how moral is an economic boycott? Aamir Khan faced with with Snapdeal, and Barkha Dutt with Amazon. Is it morally wrong for consumers to use their economic might to push back against a forced narrative that smacks of political opportunism? Perhaps, in a normal environment, no. Freedom of speech should not be held hostage by anyone, after all. The problem is, that freedom is very much held hostage in India, hostage to the Deep Congress. Any word or incident, deliberate or misconstrued, that favors the narrative gets a large platform, and anything opposing it is blacked out. In such a situation, ordinary laws of freedom do not apply, because that is akin to asking people with a differing view to kill themselves.

In such a situation, an economic boycott is not just moral, it is the duty of any citizen who values Indian civilization. The actors who wish to take the country from its people must know that there will be consequences, and they cannot be held unaccountable by simply taking over all conduits of accountability. The free market is a place that does not stand monopolies, including monopolies of expression, that the Deep Congress has become accustomed to. However, it is also a double-edged sword, for the same tactic can be used on the other side. Yet, this is a long battle that the right must be willing to fight. 

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