Tuesday, July 11, 2017

Return to sanity?


Miley Cyrus is perhaps the greatest proof yet that the music industry in America simply does not understand its audience. A child star that was already famous, Cyrus launched her adult music career in the most outlandish way possible - through an extremely vulgar, hyper-sexualized series of videos and an oddly-concocted story of her coming out as a lesbian (which was pure marketing with no actual facts). Throughout all that, Cyrus' music was still as good as it used to be, but the videos and her behavior at concerts became so frustrating that she was largely dumped and forgotten after the initial hype.

Now, with her new hit single Malibu, Cyrus has begun to claw back from those mistakes. The new music is as good as her music always way, but this time there are no theatrics to serve as an unwelcome distraction - the music is pure and good by itself, and the music video just complements it. This should serve as a lesson for others, such as Charlie Puth (who also appears to be going down the same road), that audience rewards good music. You can get some cheap publicity by selling sex in the short-run, but it will be temporary, and you'll be forgotten with the next star.  

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